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The industries our solutions cater to |
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 |  | Information Technology
Over the last two decades, the Information Technology sector has experienced growth at breakneck speeds.
Technology companies have managed to keep abreast with the changing demands of end customers, with ever more sophisticated technology solutions, especially for information dissemination, exchange and consumption. In the process, paradoxically, technology companies have spawned a marketing challenge for themselves.
The end customer for this industry now has a large number of communication media available to them, and, more often than not, today uses new media more than traditional media. Technology companies, which enabled this transformation, now need to master the new model of marketing to reach a customer and influence a purchase – a model which is built around the capabilities of the new media. The purchase process has also evolved to include a stage where the end user evaluates known vendors through user and third party opinions available on the most accessible and democratic medium – the Internet.
Today, these challenges have been topped by the global recession. Planning and executing a comprehensive marketing and communication strategy is not just a step to achieve market leadership, but is essential for mere survival today.
Ability to quickly strategize, plan, execute and measure marketing programs is a differentiator for technology firms today – between survival and extinction.
Edge Partners provides services, which allow our clients to thrive, not just survive, and to achieve this feat without the headache of engaging and managing a large number of vendors or recruiting and monitoring the performances of a large marketing team.
Our engagement model allows technology organizations to focus on the two most important aspects of their marketing programs – planning and results.
Edge works with your leadership to identify the end goals, devise the strategy to achieve them and the plan with aggressive timelines to implement the strategy. We have a large network of pre-qualified service providers who fit varied requirements and budgets. | Education
Endowment funds are depleted. Student loans are hard to come by, harder to service. Education institutes, and those seeking education have been hit hard by the global recession, as has been practically every sector of the economy. But there is a silver lining.
Its negative effects notwithstanding, the global recession has had a spill-over benefit for institutes delivering higher education and professional training.
In the current economic scenario, a significant proportion of fresh college graduates are looking at continuing their studies instead of getting into the almost non- existent job markets. A large number of those working or those who have recently lost their jobs due to companies’ trimming their workforce to cope with the downturn, are also returning to campuses to retool themselves for the future.
While this surge in interest in further studies presents educational institutes with an opportunity, it also represents a challenge – that of enticing the maximum number of full-fee paying students – at whom is directed the marketing efforts of all educational institutes. There is intense competition – and desperate need – to reach out to and attract the right student profile.
How do you address this challenge? More advertising? The budgets have evaporated! Road shows? Travelling budgets have vanished, too!
Innovation and agility is the name of today’s game. Most institutes are unable to develop a unique marketing plan for themselves due to the unavailability of people with the knowledge of the sector and knowledge of marketing, especially new media marketing vehicles.
Ability to quickly strategize, plan, execute and measure marketing programs is a differentiator for educational institutes today – between survival and gradual fade-out.
Edge Partners provides services, which allow our clients to thrive, not just survive, and to achieve this feat without the headache of engaging and managing a large number of vendors or recruiting and monitoring the performances of a large marketing team.
Our engagement model allows educational institutes to focus on the two most important aspects of their marketing programs – planning and results.
Edge works with your leadership to identify the end goals, devise the strategy to achieve them and the plan with aggressive timelines to implement the strategy. We have a large network of pre-qualified service providers who fit varied requirements and budgets.
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