Edge Partners helps Softlink create new corporate identityNew identity first step in company’s product portfolio enhancement, global expansion plans
Mumbai, January 19, 2009 - Edge Partners today joined Softlink Logistic Systems – one of India's leading software product companies – in unveiling its new corporate identity. Softlink chose Edge Partners in September 2008 to plan for and guide it through Softlink’s new phase of growth.
After conducting a thorough study of Softlink’s operations, Edge Partners succeeded in identifying and highlighting the most important benefit Softlink's products deliver to customers – Simplifying Operations. This philosophy was then used as the basis for the re-creation of all Softlink’s communication.
About Softlink
Softlink was established in the year 1992, with the sole aim of simplifying operations of organizations in the logistics industry worldwide through highly specialized software products. Softlink is a leading product company which exclusively provides software solutions across the logistics sector to Freight Forwarders, Custom Brokers, 3PL companies and also to Exporters and Importers. Softlink has a presence in every major city in India, including Bangalore, Chennai, Hyderabad, Kolkata, Delhi and Mumbai. Softlink’s clientele include organisations like DHL Express, TNT India, FedEx, Videocon, Times of India, The Future Group, ABG Shipyard, Onida, Parle Products, Moser Baer India, AFL Dachser, Nippon Express, Schenker, etc. Key PSUs and Government Departments like Air India, Indian Oil Corporation, Dredging Corporation of India, and Embarkation HQ benefit from Softlink's products.
About Edge Partners
Edge Partners combines reliability and performance to deliver comprehensive marketing strategy and services solutions for organisations. With over 200 man years of experience with both global IT majors as well as start-ups, Edge Partners is experienced in planning and implementing technology marketing, sales, channel management, marketing communication and corporate communication as well as media and PR activities. Edge Partners has footprints in the US, Europe, Middle East, Africa and Asia. Its service partner network comprises over 30 delivery partners covering various budgets and aspects of marketing – from branding to lead generation.
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