|
With the ever changing environment of your prospective customer base, the need to match the market dynamics is no more an optional requirement but a definitive one. This need to constantly address the market requirements and to communicate with them effectively on a regular basis becomes too big a challenge for even the largest and established organizations. This challenge can be addressed through a partner who is an expert in marketing strategy development with the capability and willingness to understand your business. Edge Partners provides you with the expertise of professionals with extensive experience in marketing strategy and tactical planning. Using a proprietary framework to assess the business needs and focus, we have built strategies grounds up for organizations from various industry segments, helping them enter new markets as well as increase the share in their existing markets. Edge Partners has an extensive set of services which are categorized into the following:
Primary and Secondary Market Research Market research is an essential requirement of every company. It plays a pivotal role in equipping companies to better understand their target audience and helps them decide what type of product or service to introduce in the market so as to achieve maximum profitability. Organizations are increasingly using market research as a tool for business planning, customer acquisition and banding.
With Edge Partners you will gain a comprehensive picture of your market standing. Edge Partners provides the right combination of experience, business acumen and execution prowess necessary to generate market research reports of exceptional perception to suit the diverse business needs of technology companies worldwide.
Our Market Research services include:
- Product development research
- Product/Service benchmarking
- Industry Specific Research
- New markets research
- Customer satisfaction research analysis
- Brand equity
- Advertising research programs
- Packaging research analysis
Go to top.
Market Entry Strategy - India According to Springboard Research, to counter the slowdown, Indian enterprises will be more focused on their core areas to foster specialization. This will increase their dependence on technology to reduce operational expenditure. Also, the increased use of the internet and IT will continue driving infrastructure requirements, thus creating new opportunities in the Indian market.
Companies who are already established around the globe have begun to shift their marketing budgets from developed to emerging markets. This trend is evident to a large extent in India. This has led to a lot of reassessment of existing marketing strategies. In the process, companies have realized that their broad based pre-crisis positioning won’t help them in emerging markets.
This has led them back to the planning stage to quickly understand the new market and create a position to help them tide over the crisis. To compile an effective marketing strategy, companies need to understand the emerging markets. Time is not on their side and they have no scope to adopt a trial and error methodology. They have to adapt to the new market as quickly as possible. In such a case, it would benefit them to reach out to local marketing firms to assist their entry into these markets.
Edge Partners can help you formulate your market entry strategy by undertaking the following activities:
- Formulate market entry strategy
- Conduct market research
- New geography leads generation program
Go to top. Marketing Strategy Development Marketing strategy is essentially a pattern or plan that integrates your organization's major goals, policies, and action sequences in a cohesive whole.
You know where your brand and market share stand. You know where you want to take your brand and the desired market share. But how do you get from where you are to where you want to be?
Edge Partners provides the marketing strategy services that lead to transformational marketing strategies for brands, products, and services, as well as increased sales and profits.
Our Marketing Strategy Development services include - Marketing strategy consulting
- Market segmentation and targeting
- Marketing entry strategy
- New product/service development
- Rebranding and repositioning
- Advertising strategy and media optimization
- Customer acquisition and retention strategy
- Channel strategy
Go to top. Communication Strategies
Large companies often boast of having an end–to–end marketing and communications team. The team works on all their marketing activities in the book and tries to generate results. The flip side to this is that each team, most of the time, is working in silos trying to meet their targets. This leads to different communication channels and at times absolutely different and diverse messages. This is not only bad for the company’s image it is also a very time consuming activity to rectify the perceptions of the target segment.
The integrated communication model usually addresses this issue. As exponents of the integrated communication model we help companies identify their touch points with the audience and weave our observations back into their activities so that the message conveyed to the audience is uniform across all channels. This activity is all the more important for companies undergoing the brand activation exercise or the new market entry initiative.
Let us help you establish an integrated communication model.
Click here to contact us.
Go to top. Online Marketing Strategy Traditionally, when companies spoke about marketing budgets they were referring solely to budgets for advertising and events. Now the situation has altered quite dramatically. There are so many channels of communication and so many different avenues through which marketing can be done.
Companies have started shifting their marketing initiatives online but there is still a great amount of doubt in their mind about the effectiveness of these online activities. Some of the most common doubts expressed by company heads are - Does it work for ever company? Will it work if we are a Services Company? How do we structure our marketing spend? - etc. Any company can make a big impact on any market of their choice if they understand how to complement their traditional marketing activities with online activities. With online activities, companies can bolster their visibility ten fold. They first need to understand their segment thoroughly.
Your online strategy is the key to your success. It's time companies gave it more thought. Edge Partners can help you understand the space mix and give you the most optimal marketing mix. Click here to understand the activities that Edge Partners can help you with in terms of online marketing. Go to top. Tactical Planning A tactical plan brings marketing strategy to life by effectively communicating an organization’s message and personality to its target market(s). Marketing tactics may include sales collateral, packaging, web and interactive initiatives, advertising, trade show support, promotions, public relations, and community outreach.
Most organizations formulate multi-faceted marketing strategies but fail at creating an executable tactical plan.
Edge Partners helps you create a tactical plan that fits your needs to reach your market in good speed with the expected results. The tactical plans from Edge Partners take into account the market needs, resource allocation, budget allocation and the Return on Investments (RoI) in marketing programs.
Edge Partners' Marketing Program Tactical Plan Formulation is the most critical aspect of any organizations marketing initiatives. Go to top. Marketing Metrics Identification and Measurement In any organization, the marketing department is considered to be a cost center. This perception highlights the need to measure all marketing activities in order to assess the Return on Investment (ROI) for all marketing activities.
Edge Partners, through the expertise and experience of its professionals, helps you set the metrics for your marketing programs and also to track them on a regular basis to ensure alignment to the organizational goals and objectives.
Edge Partners Marketing Metrics Development and Measurement services include the following:
- Marketing Metrics Formulation
- Reporting Structures
- Ongoing Tracking
- Actionable Analytics
Go to top.
|
