Get an Edge online!
With the growth of consumer-generated media (CGM) such as blogs, forums, and message boards, information can be quickly generated and indexed by search engines.
It is vitally important to actively listen to what is being said online, even if messages are negative. Listening creates the opportunity to take action and resolve internal problems or deal with malicious information, which can negatively influence your brand image and your corporate reputation.
Every organization has circles which influence what is being said or recorded about the organization. This could be the investors, the current employees, their family, the prospective candidates, the rejected candidates and the very important alumni. Constantly seeking to understand what these circles are saying about you can be a mammoth task given the vastness of the network.
Online Reputation Management (ORM) involves systematically protecting and building your brand online. It starts with mapping the online space and the different influences at work. Although negative views cannot be just deleted, they need to be effectively neutralized. It is the most effective and fruitful exercise given the fact that most of the world today goes by what is said online.
When is the right time to look at online reputation management? We would say TODAY!! It is myth that you need reputation management services if there is something wrong with your reputation and it needs repair. There can be a proactive approach to reputation management and it is imperative for any mature company to look into it as soon as possible. Following are the four stages that organizations can be categorized into when they want to start looking for ORM:
R: Repair their reputation
I: Improve their reputation
P: Polish their reputation
E: Eliminate or displace the negative postings
Each of these stages has a set of activities under them to advance the organization from one stage to another. The activities can be categorized as monitor, analyze and influence.
ORM like any reputation management exercise is not a one time activity. It needs to be done regularly. Click here to get an edge on your reputation among the online community! Opportunities Online
Companies that sell products and services to other businesses are learning that the Internet offers up an abundance of opportunities for lead generation, customer acquisition, branding and customer retention. Many of the online strategies and principals being used in the consumer world can be applied, with adjustments, to the business space. No matter what study or survey you look at in the US, Europe or elsewhere, B2B firms consistently report that their number one goal for marketing is to generate leads. Also high on their list, though second to leads, are branding goals. The Web can deliver on both objectives.
The Internet has developed as a platform for organizations to experiment and implement a large number of marketing strategies. Inspite of the validation of effectiveness of the Internet as a good marketing channel, most of the organizations find their marketing efforts failing in meeting their expectations in terms of leads, revenue or visibility.
Edge Partners, with its team of marketing professionals with an average experience of 6-8 years, offers the capability to develop, implement and track the web marketing strategies for both B2B and B2C organizations. What makes Edge Partners team unique is their ability to identify the right approach and tool for different companies based on their size, expectations, budgets and goals through a series of service partners who specialize in different internet marketing program execution.
Edge Partners online marketing offering includes the following:
Consulting & Program Management
Edge Partners offers Online Marketing Consulting and Program Management Services, which are built to help you achieve your lead generation and branding goals without adding resources to your current marketing organization.
Our team of senior marketing professionals help you plan, execute and track your online marketing programs. Our services include:
- Online Marketing Strategy Development
- Online Marketing Program Planning
- Current Marketing Program Assessment
- Marketing Program Management
- Actionable Analytics
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Online Reputation Management (ORM)
Every single day, someone, somewhere is discussing something important to your business; your brand, your executives, your competitors, your industry.
Online Reputation Management (ORM) is an integral part of any organizations branding and communications strategy. With the ever increasing influence of online media on the opinions built by your prospects, stakeholders and partners, it becomes imperative that the right messaging is propagated through all possible media on the World Wide Web.
The challenge is not just to manage the information flow from your organization to your stakeholders but also to manage any attacks that are targeted at you online. The way you manage the information that is distributed online has the power to make or break your brand, and without a management strategy, it is likely to be the latter.
Edge Partners Online Reputation Management (ORM) Services include the following:
Online reputation monitoring and online reputation management consulting
Search Engine Reputation Management - pushing positive content to the top of search results page while pushing down negative results
Reputation monitoring advice and best practices for your company’s communications team.
Digital PR
Respond to negative blog postings
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Email Marketing
Email marketing is a proven cost effective mode of lead generation as well as information dissemination from a branding perspective. However, this channel has failed to perform for a large number of organizations that do not approach it with a communication strategy and an execution plan. Edge Partners has over 15 years of experience in managing the email marketing campaigns for large, medium and small organizations from various industry segments. Our expertise allows us to choose the right mix of tools, content, design, contact base and strategy to deliver on your targets.
Edge Partners Email Marketing Services include the following:
- Email Marketing Strategy and Plan Development
- Target Database Acquisition
- Target Database Creation
- Target Database Validation
- Target Database Updation and Ongoing Management
- Email tool selection, implementation and management
- Mailer – Messaging and Design Creation
- Ongoing Campaign Tracking and Actionable Analytics
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Website Management
A website is the face of any organization to the internet world and it plays a very critical role in the brand building and lead generation of any organization.
Edge Partners' team of content creators, design experts and strategy developers ensure that our clients are represented in the most optimized manner on the internet. Through benchmarking exercises, we analyze websites to identify areas of improvement for the website to perform better as a branding and lead generation tool for our clients.
Edge Partners Website Management Services include the following:
- Website Strategy Consulting
- Website Benchmarking
- Website Redesigning/Restructuring
- Web content creation/editing
- Search Engine Optimization
- Technical Consulting
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Search Engine Marketing (Paid & Organic)
Internet usage has increased exponentially over the last decade. The internet gives universal access to a large amount of information. Search is the most accepted mode for people to find the content or vendor that they seek. This makes it imperative that your organization is mentioned in the search result pages whenever any of your prospects searches for vendors.
Managing the search strategy and plan requires specific skills and experience.
Edge Partners provides both the skills and experience, at a price that fits your marketing budget, to manage your strategy and plan towards organic as well as paid searches.
Edge Partners’ Search Engine Management Services include the following:
- Keyword Tracking
- Search Engine Optimization (SEO)
- Website Optimization – Content and Design
- Pay-Per-Click (PPC) Program Management
- Link Building
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Social Marketing
Social Media Marketing i.e. marketing through forums such as blogs, social networking sites, search engines etc. is growing as a low cost medium for creating brand awareness as well as for generating leads through conversational marketing.
Inspite of the growth in popularity of this medium, very few organizations or individuals understand the intricacies of implementing an effective online social marketing program. The effects of an ill-implemented social marketing program could result in damage to your brand as well as leakage of leads and loss of potential revenue.
Edge Partners' team of content creators and strategy developers ensure that clients are represented in the right spots on the internet with the appropriate messaging. This results in online reputation enhancement as well as an increase in direct sales enquiries. Edge Partners' Online Social Marketing Services include the following:
Communication
- Blogs: Blogger (service), Livejournal, TypePad, Wordpress, Vox,
- Microblogs / Presence apps: Twitter, Pownce and Jaiku
- Social networking: Avatars United, Bebo, Facebook, LinkedIn, MySpace, Orkut, Skyrock, Netlog
- Social network aggregation: FriendFeed, Youmeo
- Events: Upcoming.org, Eventful, Meetup.com
Collaboration
- Wikis: Wikipedia, PBwiki, wetpaint
- Social bookmarking: Delicious, StumbleUpon
- Social News Sites: Digg, Mixx, Reddit
- Opinion sites: epinions, Yelp
Multimedia
- Video sharing: YouTube, Vimeo, Viddler, Revver
- Livecasting: Ustream, Justin.tv, Mogulus
- Audio Sharing: imeem, The Hype Machine, Last.fm, ccMixter
Social Media Monitoring
- Brandwatch
- BuzzMetrics
- SocialRadar
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Online Events
Generate more qualified leads with powerful, targeted, cost-effective webinars. Deliver your message to thousands of people at once with streaming multimedia. Train your employees, customers, and channel partners on new products and services to accelerate time-to-market. You can do all this and more with Edge Parnters' online events management program.
Edge Partners helps you plan, organize and track your events online. Our services include:
Webinars / Webcasts
Online employee training
Online partner training
Online sales demos
Internal & external product/service launches
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Online Advertising
With an ever increasing online audience, the internet has developed as one of the most effective marketing and advertising channels. In addition to providing access to prospects worldwide, internet marketing and advertising also ensures cost effective marketing goal achievement.Edge Partners helps you plan, organize and track your online advertising initiatives. Our services include:
Identification and engagement of advertising channels/websites
Advertising result capture, reporting and tracking
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Digital PR
As more and more business is conducted on the Internet, it's no surprise that online public relations has emerged as a fast growing field amongst organizations today.
If harnessed properly, Digital Public Relations (Digital PR) offers endless opportunities. Digital PR can be a daunting prospect for those not too familiar with it.
Our extensive experience with Digital PR programs means we can help you find the best way of approaching online PR for your particular business. Edge Partners brings the Digital PR expertise to its clients through a team of professionals with over 50 years of conventional PR and over 8 years of Digital PR experience.
Edge Partners’ Digital PR Services include the following:
- Online Press Release Dissemination
- Online Content Management with the Content Syndication Sites
- Blog and Forum Postings
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