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With the world changing at every nanosecond, marketing is also reeling under a whirlwind of change. New modes of marketing like online marketing have evolved. Yet traditional marketing still holds sway with many corporates. Various traditional marketing channels are still the best way to engage with a certain type of customer segment to achieve specific marketing goals. Although the new marketing channels are finding an ever increasing acceptance across the globe, but the traditional channels have been recognized as the more expensive yet essential part of any corporate marketing strategy. Edge Partners has a team with a combined experience of over 200 man years. Our team has played the role of the head of marketing for companies from different industries including those which are still dependant on the traditional marketing technique to achieve their marketing and sales goals. Some of these industries include Financial Services, Insurance, Information Technology, Education and FMCG. This experience gives us the unique ability to leverage the best practices of one industry for the marketing mix of companies from other industries. The set of traditional marketing services provided by Edge Partners includes the following: Brand Activation
You have a brand that has stood the test of time. The last time you spread awareness about your brand was during its inception and there have been several changes in your strategy since. You realize that your target audience looks at your current core business as something that you do besides your main business. In that case we have outlined a solution to help you overcome those perceptions.
Brand activation can be defined as the marketing process that brings a brand to life through the creation of brand experience. The core features or core values of a brand are used for activation. It is every brand manager’s dream to communicate these core features to their target segment. This is exactly what a brand activation exercise does. It is very important to focus on only one or maximum two features for an effective brand activation exercise. Brand activation re-vitalizes your brand and re-vitalization is looked at as a better step than restructuring in today’s environment.
How can Edge Partners help: - Identify the core values/ features for the brand activation
- Build a strategy around creating brand experience
- Online marketing to cascade the brand activation
- Public Relation strategy
- Advertising strategy
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Leads Generation and Sales Enablement
Edge Partners offers to manage your complete sales cycle or just a part of it, starting from prospect database creation, lead generation through marketing and inside sales, to lead incubation and setting up of sales meetings. Our expertise lies in defining the sales and marketing hand-off process.
Through our proven lead generation program execution partners and large team of highly experienced and well networked sales professionals, we ensure formulation of your sales strategy and help you monitor the process while maintaining absolute transparency of the process at all times to you.
Edge Partners Leads Generation and Sales Enablement services include the following:
- Prospect Database Creation and Validation
- Ongoing Database Management
- Direct Marketing Campaigns
- Online Marketing Campaigns – PPC, Affiliate Marketing, Social Marketing, SEO, Email Marketing
- Inside Sales – Upselling, Cross Selling, New Customer Acquisition
- Lead incubation - webinars, whitepaper marekting, case studies, blogs etc.
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Corporate & Marketing Communication Services
Society is rapidly changing. Confronted with the challenge of sifting through an ever increasing mountain of information, communication and coordination often become extremely complex tasks. The challenge lies in making your information useful and accessible. The smooth flow of information within your organization is as important as your external communications as it forms the basis of your brand image.
All organizations today, including yours, needs to have a specific strategy and plan to communicate within your organization as well as externally to your partners, suppliers and prospects.
Edge Partners brings the expertise to create an air tight communication strategy and plan that would ensure consistent, effective and positive dissemination of information pertaining to your organization to all your stakeholders, business partners and prospects.
Edge Partners Corporate Communication Services include the following:
- Communication policy
- Communication strategy
- Employee (Internal) communication
- Internet and intranet communication
- Crisis communication
- Annual report
- Corporate identity
- Issues management
- Executive communication
Edge Partners Market Communication Services include the following:
- Marketing Communication policy
- Marketing Communication strategy
- Marketing Communication plan
- Media Plan
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To & Through Channel Marketing
A channel strategy is an inherent part of any marketing strategy today. Irrespective of the industry that you operate in, without a network of partners, your reach and credibility can not be grown at the pace required to sustain and expand your business in the current market place.
However, the availability of a large variety of partners also presents you with the dilemma of choosing the right partner to further your business. A wrong selection can also set you back in your market place.
Edge Partners has an extensive network of team members across 11 countries. This network of marketing experts allows us to bring to our clients an in-depth understanding of diverse markets, region and industry specific strategy requirements and information about the best suited partner companies for their entry or growth in the market.
Edge Partners' To and Through Channel Management Services include the following:
- Channel Strategy & Plan Development
- Channel Selection
- Channel Negotiation and Engagement
- Channel Scorecards
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